Common List of Standards Set for US Online Gaming
After the leading operators of the American gambling market came to an agreement, a standard list of 12 points was created, recommended as a benchmark for the online gaming industry. The list outlines the principles of responsible gaming.
The companies joining the pledge include Entain, Bally’s, DraftKings, BetMGM, FanDuel, and MGM Resorts.
The 12 principles are taken from four main attributes: striving to instill responsible gaming culture throughout the respective businesses; participation only in legal markets that provide protection for consumers; recognizing that all forms of online gaming should be enjoyed as a form of entertainment and be a fun activity; while the vast majority of individuals can responsibly enjoy online gaming, some consumers need additional tools and support related to their gaming activities.
The principles also provide for the adoption of active measures against the participation of excluded and minors in any form of gaming activity. Each operator will be required to conduct regular research and provide users with clear tools for responsible gaming to increase their awareness of gaming choices.
The principles also suggest the adoption and effective promotion of a unified nationwide free helpline in the field of responsible gaming and socially responsible advertising, which should not use images that could potentially attract the attention of minors.
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